LeBron’s New Lane: Lakers Ownership Shake-Up with NASCAR

“Strive For Greatness”

LeBron James isn’t just building legacies on the hardwood—he’s paving a new path for the future of motorsports, too. While his efforts to elevate young NASCAR talent—like supporting a student from his hometown of Akron, Ohio—have already grabbed headlines, a recent move involving his NBA team just brought things full circle.

In a powerful crossover that fuses basketball dominance with racing grit, Spire Motorsports is now part of the same ownership family as the Los Angeles Lakers. This surprising shake-up emerged after billionaire sports mogul Mark Walter, head of TWG Global and part-owner of the Dodgers and Chelsea FC, acquired control of the Lakers from the Buss family—ending a 46-year era.

What does this mean for NASCAR fans? TWG Global has been steadily expanding its motorsports empire under the banner TWG Motorsports, already home to Cadillac F1, Andretti Global, and now Spire. That places NASCAR’s Spire Motorsports (along with its Cup and Truck Series entries) under the same banner as major-league franchises and elite international teams.

With LeBron’s off-court passion for racing and his foundation helping aspiring drivers chase their dreams, this new alignment might be more than just business. It could mark the start of a cultural and fanbase crossover, bringing new energy—and possibly new audiences—into the NASCAR world.