michael waltrip brewing nashville

Nashville, TN — March 11, 2025 — Two-time Daytona 500 Champion Michael Waltrip and Michael Waltrip Brewing Company (MWBco) are bringing their craft beer lineup to Nashville with an exciting new location in the heart of Broadway.

At the center of this expansion is the Michael Waltrip Signature Floor, a new addition by BPH Hospitality, the operator of Hank Williams Jr.’s Boogie Bar, set to premiere on March 12 on the third floor of the venue. This high-energy space will combine racing excitement, live music, and an electric atmosphere for guests to enjoy. BPH Hospitality also operates Jon Bon Jovi’s JBJ’s Nashville and Playdate in 12 South.

The Michael Waltrip Signature Floor will showcase an unforgettable collection of reimagined images and memorabilia from Waltrip’s storied racing career. Guests can enjoy a full menu of delicious food and a wide selection of beers, including Michael Waltrip Brewing Company’s award-winning brews, such as the flagship Talladega Light Lager and the refreshingly bold Bristol Sunshine Tangerine Ale.

A Year-Round Celebration of Racing and Culture

MWBco has curated a lineup of exclusive events throughout the year, tying into Nashville Superspeedway’s NASCAR Cup race, historic racing at Nashville Fairgrounds Speedway, and special dedication events featuring appearances by Waltrip.

“Nashville is a city that’s always been close to my heart,” said Michael Waltrip. “It’s got an incredible music scene and a rich history in racing. Bringing my beer to Broadway, where fans of country music and motorsports come together, is a dream come true.”

“We are excited to introduce the Michael Waltrip Signature Floor at Hank Williams Jr.’s Boogie Bar, bringing together the energy of racing, live music, and Nashville’s vibrant nightlife,” said Sean Marshall, Principal at Big Plan Holdings and President of BPH Hospitality. “This space will be a destination for fans to celebrate the thrill of NASCAR while enjoying great food, drinks, and entertainment.”

Expanding Distribution with DET Beverages

To fuel this exciting growth, Michael Waltrip Brewing Company has signed a distribution agreement with DET Beverages, a leading Reyes Beverage Group distributor. DET Beverages, serving Nashville, Jackson, Pulaski, and Tullahoma, Tennessee, moves over 10.7 million cases annually, including beer, spirits, and non-alcoholic beverages.

With this partnership, MWBco’s beers will be available at bars, restaurants, and retailers throughout the greater Nashville area, making it easier than ever for fans to enjoy MWBco’s handcrafted brews.

“We are beyond thrilled to launch with DET Beverages and bring Talladega Light, Bristol Sunshine, and our full lineup of beers to Nashville,” said Michael Waltrip. “Partnering with DET’s incredible team ensures that our fans can find MWBco beers wherever they go—on Broadway, in their favorite restaurants, and at home.”

Taste Nashville with MWBco

As part of this launch, MWBco has developed exclusive food and beer pairings, allowing fans to experience new flavors inspired by Nashville’s culinary scene.

For the latest updates on events, beer releases, and where to find MWBco beers in Nashville, visit MichaelWaltripBrewing.com or connect with MWBco on social media:

Twitter/X: @WaltripBrewing
Facebook: MWBCo
LinkedIn: Michael Waltrip Brewing Company

About Michael Waltrip Brewing Company

Founded in 2020, Michael Waltrip Brewing Company blends racing heritage, Americana culture, and world-class brewing to create a craft beer experience. With a rapidly growing national presence, MWBco continues to build on Waltrip’s legacy—one great beer at a time.

About BPH Hospitality

BPH Hospitality is a standalone enterprise co-founded by the Joseph family. Launched in 2023, BPH Hospitality is a collection of music, entertainment, food, beverage, and hospitality offerings helmed by Sean Marshall, co-owner and BPH Hospitality President.

The company’s first concept, Hank Williams Jr.’s Boogie Bar, opened on Lower Broadway in downtown Nashville in October 2023. BPH Hospitality also owns and operates Bon Jovi’s JBJ’s Nashville and 12 South’s neighborhood favorite, Playdate.

For media inquiries, please contact:

Linkedin: Bryan Sperber
Website: michaelwaltripbrewing.com

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